AutoSpies.com final verdict:

The Good: Amazing value for the money…if your decision is based on pure value logic, the Infiniti wins hands down. A similarly equipped 335 (radar cruise, etc.) is 10k more! For the price of the 328 Coupe you could be driving the G37, and we would. Intoxicating power and a reliability record that has everyone crying in Munich. More animated design than the 335. Loved the manual over the automatic tranny. Feels pure like the BMW’s of old when they were less complicated and less soft around the edges. Stickier on hard track turns and less prone to roll. Bigger Infiniti name and badge on back strokes my bling spot.

The Bad: Over styled and not as elegant of a design compared to the 335. I personally like the old G35 coupe design better. Interior bits and plastics substantially inferior to the 3, especially dash and door materials. Less sophisticated suspension than the 3-Series. Wish they offered a better set of color choices. Fuel economy at least 3 MPG lower than the 335. No free standard maintenance included.

The Ugly: Lower sport seat cushion extremely uncomfortable to wide bottoms. If the J. Geils Band wrote a song about the stereo the title would be ‘BOSE Stinks!’

Conclusion: If all your methodology is wrapped around the best bang for the buck and reliability then the G37 is the winner. Unfortunately for us, we have always been the kind of people who vote with their hearts and not their wallets. And it always ends up costing us more money! As great as the new G37 is and it truly is an awesome vehicle, it’s still not as good as the BMW 335 in our opinion. The 335 design will stand the test of time better than the G37 and it is the authentic item. It’s like owning a piece of moving art and knowing you have the original. Romance and seduction are involved when you make emotional decisions like these. And most of the logic flies totally out the window when you know you own the best. And in the Spies opinion the BMW is not only better than the G37, it’s one of the best cars of our time. Is that bad for Infiniti? Absolutely not…because most people think logically, not emotionally, so they will sell a ton of these. They have the closest TRUE competitor to a 3-Series in history…and that’s DAMN high praise coming from us. You can buy that kind of accolade from some of our competitors, but you can’t buy it from us. Great job to all the Infiniti team for this great car.