Infiniti marketing push toward women in '07. '08 Coupe/Crossover will be focus...
02-02-2007, 01:59 PM
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Infiniti marketing push toward women in '07. '08 Coupe/Crossover will be focus...
Well, it look like Dave Bexfield from NissanSportMag was on to something when he said he felt Infiniti is probably going to go after women with the new '08 coupe and crossover.
Article
Infiniti does not state that they are going after women with the design of the vehicles (I really hope that's not the case). Instead they will be changing they way in which they market toward women. That 64% male percentage is a big deal profit wise.
Article
Thompson says that Infiniti has an opportunity with women consumers in part because so few women put the brand on their shopping list. She says while some luxury brands are evenly split between male and female buyers, Infiniti still skews male at around 64% for the overall brand.
"We are really a young company in that we focused a lot on our performance--which attracted more males than females to the brand," Thompson said in an interview this week. "But now I think that younger women are more accepting of performance. They think of themselves as performing at a high level personally, and they expect that kind of performance in the products they use. They also see sexiness in performance."
"We are really a young company in that we focused a lot on our performance--which attracted more males than females to the brand," Thompson said in an interview this week. "But now I think that younger women are more accepting of performance. They think of themselves as performing at a high level personally, and they expect that kind of performance in the products they use. They also see sexiness in performance."
Last edited by N50; 02-02-2007 at 02:19 PM.
02-02-2007, 05:29 PM
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This isnt from Infiniti 
This comment was done by the opinion of a Nissansportmag editor.
He has different opinions, as of anyone.
I just don't see that many women driving "sport" cars [in L.A] unless they're convertibles...
Im sure Infiniti wants to attract more female buyers, but not that they want to turn it into a females market [the idea was there; the editor just used the wrong words]
.
This comment was done by the opinion of a Nissansportmag editor.
He has different opinions, as of anyone.
I just don't see that many women driving "sport" cars [in L.A] unless they're convertibles...
Im sure Infiniti wants to attract more female buyers, but not that they want to turn it into a females market [the idea was there; the editor just used the wrong words]
.
02-02-2007, 05:33 PM
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Ahh I see...
After reading the article, I misunderstood "Infiniti's" purpose behind the statement.
It's not that they want their 2 specified line-up's to become a womans market; They just want the distribution like BMW & Lexus have it... ~50% Male, ~50% Female.
I like the fact that 2/3 of Infiniti consumer's are males.
Keeps it more masculine
.
After reading the article, I misunderstood "Infiniti's" purpose behind the statement.
It's not that they want their 2 specified line-up's to become a womans market; They just want the distribution like BMW & Lexus have it... ~50% Male, ~50% Female.
I like the fact that 2/3 of Infiniti consumer's are males.
Keeps it more masculine
.
02-02-2007, 05:42 PM
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Originally Posted by skaterbasist
It's not that they want their 2 specified line-up's to become a womans market; They just want the distribution like BMW & Lexus have it... ~50% Male, ~50% Female.
I like the fact that 2/3 of Infiniti consumer's are males.
Keeps it more masculine
.
I like the fact that 2/3 of Infiniti consumer's are males.
Keeps it more masculine
.
02-02-2007, 06:23 PM
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Originally Posted by DHCrocks
great....now I drive a girlie car.
If you want it to be a "girlie" car, then sure it is.
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02-02-2007, 08:58 PM
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Originally Posted by N50
Well, it look like Dave Bexfield from NissanSportMag was on to something when he said he felt Infiniti is probably going to go after women with the new '08 coupe and crossover.
Article
Infiniti does not state that they are going after women with the design of the vehicles (I really hope that's not the case). Instead they will be changing they way in which they market toward women. That 64% male percentage is a big deal profit wise.
Article
Infiniti does not state that they are going after women with the design of the vehicles (I really hope that's not the case). Instead they will be changing they way in which they market toward women. That 64% male percentage is a big deal profit wise.
02-06-2007, 06:10 AM
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So the '08 coupe will have more lights around the fold down mirror?
Seriously, they'll have a hard time selling the '07 Sedan to women unless they add some interior storage space. You couldn't fit 3 tampons in the glove compartment and a pair of rolled up hose in the 5" x 5" console compartment.
Seriously, they'll have a hard time selling the '07 Sedan to women unless they add some interior storage space. You couldn't fit 3 tampons in the glove compartment and a pair of rolled up hose in the 5" x 5" console compartment.
