When Infiniti unveiled the Essence concept at the 2009 Geneva Motor Show the world understood that this is a brand that will put makers like BMW or Lexus in lots of trouble. And sales confirm it: up 27.5%. After all this should come as no surprise considering Infiniti has one model in almost every segment of the market.

So you will understand why Infiniti is taking their expansion under serious consideration. Next there will be a high-price halo car and a new entry-level model. As for the halo car there are lots of debates: Infiniti needs to decide is this new model will be a flagship sedan similar to models like BMW 7-Series or a sports car that will take on models like Audi R8: "It’s kind of perennial debate within the organization. What do we need by way of a flagship for the Infiniti range?’ I don’t think we’ve yet arrived at a conclusion," Brian Carolin, NNA vice president-sales said in an interview with Wards.

As for a new entry-level model: "“I think (an entry-luxury car) would have to be a very different product, (on) a different platform."

It's not uncommon for an automaker to be evaluating several potential products at the same time, but those models usually hover within the parameters of the company's existing line-up. Not the case with Infiniti. Nissan's luxury division is reportedly looking at going both up-market and down with a pair of new products to give it a much father reach than the current range.

First up is a halo model, and after looking at the competition, Infiniti has reportedly come to the conclusion that, in order to lure buyers into showrooms, they'll need something attractive and high-end. And while a successor to the Q45 flagship sedan was once seen as a potential route, reports indicate that, if given the green light, a sportscar to rival the likes of the Audi R8, Mercedes-Benz SLS AMG and even the Lexus LFA would be the way to go. The show-stopping Essence concept previewed that notion, but Infiniti is reportedly still mulling the idea over, and the presence of the Nissan GT-R surely isn't helping focus the picture.

At the other end of the spectrum, Infiniti has long been considering the idea of an entry-level hatchback model to take on the Audi A3, BMW 1 Series and Volvo C30. Arch-rival Lexus became the first of the Japanese luxury brands to earnestly pursue the segment with the CT 200h, and if Infiniti is serious about getting a younger demographic, it could opt to follow suite in short order.

So you will understand why Infiniti is taking their expansion under serious consideration. Next there will be a high-price halo car and a new entry-level model. As for the halo car there are lots of debates: Infiniti needs to decide is this new model will be a flagship sedan similar to models like BMW 7-Series or a sports car that will take on models like Audi R8: "It’s kind of perennial debate within the organization. What do we need by way of a flagship for the Infiniti range?’ I don’t think we’ve yet arrived at a conclusion," Brian Carolin, NNA vice president-sales said in an interview with Wards.